our work(BY SERVICES)

 

Enhancing user journeys and customer experiences through insightful and responsive design, we have energized businesses across APAC, the Americas, and Europe. 

 
 
  • Customer Research

Study to assess role and impact of self-help-group of women, as business correspondents

generate insights to suggest relevant policy changes for State Rural Livelihood Mission

 
  • Customer Research
  • Culture Of Innovation

Creating a highly engaging & gamified online learning experience for Navgati

that could scale alongside the highly engaged offline learning experience

 
  • Customer Research
  • Experience Innovation

Redesigning The Seller Payments Experience At Flipkart

helping sellers consolidate and reconcile their sales data to be able to make smarter business decisions

 
  • Customer Research
  • Experience Innovation
  • Culture Of Innovation

Amplifying And Reimagining Marketplace Experiences Using Customer-Centric Practices At Flipkart

crafting and reimagining experiences across sellers, vendors, payments, logistics & perations

95% Vendor adoption

top 100 vendors were active on the platform in 12 weeks

4X Engagement

within the 1st month, the weekly active page views per active vendor went up

25% Call reduction

For customer support on the payment platform within the first 3 months

 
  • Customer Research
  • Culture Of Innovation

Helping Myntra's Product Leaders Build Deep Customer Empathy

delighting customers by solving critical problems in fashion tech


 
  • Customer Research

Building An Innovation Charter & Vision For The IDC Of A Global Automobile Company

development of key goals and a roadmap

 
  • Customer Research
  • Experience Innovation
  • Culture Of Innovation

Using Design Thinking To Improve Worker Safety At ITC's Paper Manufacturing Division

nudging employees and managers to follow safety protocols using behavioral science

75% Unsafe reporting

increased reporting of unsafe acts

15% Resolution

increase in resolution of unsafe conditions

unsafe conditions

decrease in unsafe acts & conditions (over time)

 
  • Customer Research
  • Experience Innovation

Driving Financial Policy Design In Favour Of Low-Income Customers

behavioural experimentation & ethnographic research to uncover behaviour and attitudes towards data privacy

 
  • Customer Research
  • Experience Innovation

Driving Customers To Upgrade Their Subscriptions To Improve Benefits

research and redesign of existing upgrade experience to significantly improve the higher product mix


 
  • Customer Research
  • Experience Innovation

Empowering Kirana Stores In India With ShopX

designing tech focussed experiences for kirana store owners to leverage their network and relationships to better service their customers' needs

 
  • Customer Research
  • Culture Of Innovation

Create A Culture Of Customer Driven Innovation For An Education Focused Tech Company

aiming to create equal opportunities for learning for all

 
  • Customer Research
  • Culture Of Innovation

Driving Best-In-Class CX As The Client Was Transitioning From On-Premises To SaaS

using customer journey maps to identify key moments & develop a cx strategy

 
  • Customer Research
  • Experience Innovation

Localising Connected Trucks For The Indian Market

going beyond the obvious cost reasons for lack of adoption to boost adoption

 
  • Customer Research
  • Experience Innovation

Conceptualising A Better Product Experience For Redii

to increase relevancy amongst their users, providing them a competitive advantage in a very developed market

 
  • Customer Research
  • Experience Innovation

Exploring Whitespace Opportunities Presented By Digitisation In India

identified new challenges faced by smbs & observed changes in smb behaviour to capture in version 1 solutions

 
  • Customer Research
  • Experience Innovation

Disrupting Personal Finance By Giving Individuals The Confidence To Invest Their Own Money

" today, individuals are overwhelmed by choice and jargon leading to inaction..."

 
  • Customer Research
  • Experience Innovation

A Customer Centric Approach To Increase Sales Efficiency At The World's Largest Eyewear Manufacturer

overcoming disruption and increased competition in the eyewear industry

 
  • Customer Research
  • Experience Innovation

Identify A New Sources Of Revenue In Waste Management For Hasirudala

co-creating & strategizing new monetization opportunities identified by researching the waste ecosystem in bangalore

 
  • Customer Research
  • Experience Innovation

Exploring Whitespace Opportunities For SMB Marketing & Growth Solutions

using mixed methods research to discover new requirements for growing smbs and to iterate on existing products while defying new solutions

 
  • Customer Research
  • Experience Innovation

Redefining Commerce And Retail For The Next Billion In India With Future Group

keeping pace with the changing needs and demands of the new age customer by reimagining blended commerce experiences

2X frequency of shopping

from monthly shopping cycles of customers to weekly & daily top-ups

1.4X revenue growth

easy day revenue growth in year one

2.5X membership growth

303 memberships to 751 memberships per store in year one

 
  • Customer Research
  • Experience Innovation

Re-Imagining Wellness And Dining Experiences To Promote Holistic Wellbeing

conceptualising new spaces to promote wellbeing

 
  • Customer Research
  • Experience Innovation

Redesigning The Yahoo Cricket Experience To Drive Growth

creating an engaging and intuitive experience to increase customer base and usage frequency

 
  • Customer Research
  • Experience Innovation

Using Design Thinking At Diebold Nixdorf To Transform Enterprise Legacy Services To SaaS Solutions

creating an awesome experience at scale for the bank's end-customers

 
  • Customer Research
  • Experience Innovation

Generating Actionable Insights For Bigger Impact And Engagement

assessment of a national safety campaign for children

 
  • Customer Research
  • Experience Innovation

Improving End-To-End Food Delivery Experience Through Service Design

identifying behind-the-scenes activities and front-end mechanisms that enable the desired consumer experience

 
  • Customer Research
  • Experience Innovation

Investigating Reasons For Customer Abandonment

running simulations and experiments to curb abandonment & increase customer adoption

 
  • Customer Research
  • Experience Innovation

Growing McAfee By Building Customer Centricity Globally

delight customers by knowing what matters most to them

 
  • Customer Research
  • Experience Innovation

Scaling Wadhwani Advantage's Endeavor To Maximise Small Businesses’ Growth Potential Using Digital Platforms

giving businesses in latam & india customized access to content that only large companies enjoy

 
  • Customer Research
  • Culture Of Innovation

Fortifying The Environment, Health, And Safety Efforts Of One Of The World's Largest Oil Companies

using a methodical and human-centered approach to determine the right EHS product for the global team

 
  • Customer Research

Transforming Farmer Fragility To Resilience

research on potential opportunities to mitigate issues faced by farmers in india

 
  • Customer Research

Introducing Product Interventions To Improve Nutrition Standards For Women And Children

research study on health and nutrition in low-income households across india

 
  • Customer Research
  • Experience Innovation

Building A Saving Habit Among Those Who Live Paycheck To Paycheck

using mixed methods research to identify unmet needs and develop a scalable, financially inclusive digital solution

 
  • Customer Research

Generating Insights on What Motivates Gaming, And How It Fits Into Everyday Life

research on cultural perspectives behaviors & mindsets of indian gamers

 
  • Customer Research
  • Experience Innovation

Building Intuit's Product Strategy For India Using Design Thinking

co-created the vision and game-changing strategy working with intuit's global leadership

 
  • Customer Research
  • Culture Of Innovation

Driving Customer Centricity At Smartdrive IDC, A Driver Safety & Analytics Company

increasing empathy for customers being evaluated resulting in higher employee engagement