We are a team of strategists, researchers, visualizers and future-curious design thinkers who challenge norms to disrupt ‘business as usual’. Rapidly evolving technologies and consumer scapes bring urgent changes to the norm, demanding quick and impactful responses from businesses.

How do we prepare businesses to activate their potential in this environment? We think design everyday, pivoting businesses with human centered insights and context responsive design solutions. 

We are not just a design agency, we are a design thinking agency.

How does that differ you ask? Well, we don’t just design, we engineer ‘growth’ into your business.

Shaped by our learnings from across premier institutions the world over, our perspectives have been further honed by the experience that comes from working on large global projects.

co-create

We together identify the core unmet need to find the solution to, and ideate disruptive solutions that are iterated with customers. We create awesome product experiences, and leave you with the know how on how to do it .

consult

We bring our product and business design expertise to consult for you. Suggest ideas and approaches to deliver unexpected delight for your customers. Duration of engagement will depend on the problem we focus on.

coach

Help up-skill and build design thinking capabilities within and across your teams. We will not teach, rather we provide an environment for continuous learning. It is designed to really anchor the design thinking mindset into organisations.

Using Design Thinking to Improve Worker Safety in Manufacturing

IS DATA PROTECTION AND PRIVACY RELEVANT ACROSS ALL STRATA IN INDIAN SOCIETY?

Design Thinking to Effect Cultural Change and New Approach to Innovation

Reframing ideas for effective innovation

A ‘design studio’ to call her own

MY STARTUP IDEA: StayAbode and Pensaar founders on their eureka moments

Fall in love with the problem, not the solution

Pensaar, a Design Thinking Firm Launches in India

conversations with the newly banked in indian cities

Why companies must focus on creating a culture of innovation through design thinking

Pensaar and Hasiru Dala combine ‘Design Thinking Solutions’ to innovate

Importance of a Design Strategy for a Brand in India

DESIGN FOR STARTUPS

Workshops throw light on design thinking, design principles