The Context

As part of an exploratory study to understand the gamer universe across geographies, Pensaar Design was brought on board to understand the gaming ecosystem in India and the gamer mindsets and profiles. This study was done in conjunction with a similar exercise across other markets like China and the USA, to identify patterns and similarities and any points of regional distinction.

Our process

The research process involved Video Ethnography combined with a Diary Study.

There were 3 stages to the research, a pre-interview, a 7day diary study, followed by a post diary interview including game play observations.

the respondents

A mix of participants across gender and age as below.

what we set out to understand 

OUTCOME

ALSo see