Context

Pensaar Design was tasked with bringing about a shift towards game changing thinking with the leadership team of the India business of a global finance management and also help craft and articulate a bold vision, one that would deliver customer delight while exponentially growing business.

PROCESS

The research process involved understanding the client’s customer base and their association and relationship with the product in question. A detailed understanding of the key stakeholders and the core team helped us get a good sense of their approach to work and their expectations for the product in the next 5 years. The research gave us a view into the mindsets, current org. challenges, customer product perceptions and the competitive context, which was in turn leveraged to craft the vision and strategy for the organisation.

vision and strategy workshop

While building the vision and strategy for the way forward it was also important to ensure the core team was letting go of all existing biases and also to re-frame existing mindsets.

Vision & strategy for leadership alignment on way forward

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