Influencing Policy Design case studies
Driving financial policy design in favor of low-income customers
Using behavioral experimentation & ethnographic research to uncover behavior and attitudes towards data privacy
Context
Given the marginalised, low income segment very rarely has anyone to advocate for them, we set out with the intent of driving financial policy design in their favour. Our aim was to understand how, when and under what circumstances data protection and privacy (DPP) influences customer behaviour.
PROCESS
Exploratory research to understand the Indian context and then followed by behavioural experimentation, to identify the unarticulated needs of this audience.
engagement outline
phases
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Food & Beverage
Indian Development Center