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services

Pensaar Design set out to pioneer the business of design that puts people first. Today almost 2.5 years later, we have helped over 4000 professionals build design thinking capabilities, and infused innovation competencies into over 50 companies across industries. 

Collaborating as coaches, consultants and even co-creators, we bring simplicity to complex problems by humanizing service, product and customer experience design. 

We imagineer businesses for the future helping you stay relevant and grow with your customers. Here’s how we can do it for you: 

 
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customer research

Uncover customer unmet needs : identify pain points

Build customer insights : build deep understanding of customers

Decode customer expectations : discover new opportunities

Define customer segmentation : identify better ways to target customers 

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Experience Innovation

Product Design: re-imagine and create new innovative products

Service Design: enhance quality of interaction with customers

Process Design:  augment how your company delivers products & services

UI/ UX Design: design how customers experience your software solutions

CASE STUDIES FOR RESEARCH

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Business Innovation

New business scoping: enable discovery of new opportunities & adjacencies

Digital transformation: optimize how you operate & deliver value to your customers

 

CASE STUDIES FOR BUSINESS INNOVATION

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Culture of Innovation

Innovation signature: assessment (understanding existing culture)

Innovation signature: diagnosis & prescription (designing the new culture)

Leadership Training: Vision & Strategy

Upskill innovation skills

CASE STUDIES FOR CULTURE OF INNOVATION

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approach

Pensaar Design focuses on humanizing businesses and technologies. Approaching every problem, user first - we help decode, design and amplify the way customers respond to your business. 

We listen in, delving deep into user journeys and customer contexts to uncover opportunities. Opportunities, that we then pivot with strategic design solutions, rapid iterations, simulations and a host of creative tools.

And what’s more, our prototype driven approach ensures your business solutions are not just designed, but perfected for real-world impact. 

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Experience innovation

Product Design: re-imagine and create new innovative products

Service Design: enhance quality of interaction with customers

Process Design:  augment how your company delivers products & services

UI/ UX Design: design how customers experience your software solutions

 

Business innovation

New business scoping: enable discovery of new opportunities & adjacencies

Digital transformation: optimize how you operate & deliver value to your customers