#Visioning #Ideation #BusinessInnovation #Research #Strategy
Develop new business solutions and revenue models in the waste management business.
One of our biggest challenges was to understand the scope of waste disposal and segregation in Bangalore. We conducted contextual inquiries, visited dumping & segregation grounds, spoke to waste pickers and households to understand their disposal habits. Also involving key policy influencers gave us a view into the waste life cycle, and the challenges that arise in enforcement. This inquiry exposed gaps that needed to be addressed and challenges that needed immediate solving.
A co-creation session with stakeholders helped define a vision for the company before narrowing down on the key solutions to focus on. Experiments were designed keeping priority solutions in mind, that were then executed on the field to gauge which ones would work best.
how can research synthesis initiate behaviour change?
Practitioners don’t get to see the end result of their efforts
Social proof is a strong motivator
Negative impact of behavior not immediately palpable
The visioning exercise helped define a clear vision and build new revenue models. The vision was to enable “Today’s waste pickers to become tomorrow’s circular economy practitioners”, thus empowering their transition from being physical workers to being knowledge workers.